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Article · 11 August 2026

The parts are there. The seat is not.

Toronto did not add a capability. They named a job that already exists in almost every club I know, and sits on nobody's org chart.

What happened

A club with more money than almost any other decided somebody should be paid to connect the parts.

On 3 August, Toronto announced that Andy O'Brien would lead their sport performance department as vice-president. Strength and conditioning, sport science, nutrition, injury rehabilitation and mental performance now sit under one person. Alongside him they created a second role: director of health and performance integration.

That second title is the interesting one. It is not a specialism. It is a job whose only content is making the specialisms line up. I have no insight into how Toronto arrived at it, and this is not a piece about them — the announcement is simply the clearest public statement I have seen of something I have been arguing about privately for years. The club's announcement is here.

The reaction I keep hearing over here is that this is an NHL story. Big club, big budget, not our world. I think that reading misses what actually happened.

Toronto did not add a capability. Every club I have worked in or with over the last sixteen years already has these parts. A physio. A strength coach. A doctor. A goalie coach. A skills coach. Increasingly a nutritionist and a mental coach as well. Often very good ones, hired one at a time over several years, each of them an improvement on the day they arrived.

What almost none of these clubs has is anyone above those parts whose job is that they add up.

Sometimes the seat exists properly. More often it is bolted onto somebody who already has a full day — the head of medical, a performance director, occasionally an assistant coach — as an extra. So it gets done in the quiet weeks of September and October, and it stops the moment February gets busy. Which is exactly when it matters. It does not fail loudly. It simply is not there on the Friday you need it.

What it looks like in practice

Four honest readings, and no rule for the disagreement.

A player's groin comes up red on the physio's screen. The player says he is tight but he is fine, which is what players say. The coach needs him. His ice time has been climbing for three weeks.

The strength coach reads the load one way. The physio reads it another. Nobody agreed in advance which read carries more weight, or whose call it is when they pull apart. The coach decides in the next hour, because somebody has to.

If it goes wrong, the room quietly settles on the idea that the coach got it wrong. He did not. He decided on what he was handed. Four honest readings arrived on his desk at six o'clock on a Friday with no rule for the disagreement, and in that situation the decision goes to whoever wants it most that night.

I have been the person in that room saying rest him, or shorten his shifts. He played. He was out for a month after that game.

What has stayed with me is not that I was overruled. It is that there was nothing to overrule. I was right, and being right in the room was not enough.

There is a second version of the same problem, quieter and more expensive. Ask your physio and your strength coach separately how this club builds a player. Not together, and without warning them. In my experience you get two different answers surprisingly often, and neither of them knows it. Both are defensible. Neither is written down. Nobody ever agreed one, so nobody is wrong — and the player receives two philosophies at once and chooses between them himself.

Then May arrives, and what gets decided for the summer is set by where the team finished rather than where the players are. Out in the first round, and everyone is back in the gym with something to prove. A deep run, and the message is rest, we did enough. It is the same forty games in his legs either way. Do that four years running and you have signed a four-year player who received the same first year four times.

None of this is anybody doing a bad job. That is the thing I would most want to be clear about. It is what happens when good people are hired one at a time, each into their own specialism, and nobody is given the job of the joins. The club gets stronger and the connections between the parts get weaker, which is why this arrives as a club improves rather than as it declines.

Why it has to be one person

Nobody would run the playing side this way.

No club would put a defence coach, a forward coach, a goalie coach and a power-play coach in a building and expect a way of playing to emerge from the four of them agreeing. There is a head coach. He sets how this team plays, and everyone else works to it. Their expertise is not reduced by that. It is aimed.

On the performance side we have built the same room and left the seat empty. Six specialists, each excellent, each with their own idea of how a player should be built, and no equivalent of a game plan for them to work to. Then we are surprised when the player gets six versions of his own week.

The obvious answer is a meeting. Get everyone in a room on Monday, share the information, agree the plan. Most clubs have tried some version of it, and most have found that it moves information without moving decisions.

It fails for a reason worth naming. In a room of specialists, each person is right inside their own frame. The physio is right about the tissue. The strength coach is right about the load. The nutritionist is right about what the week is costing the player and what he is putting back. The mental coach is right about what he is carrying. The skills coach is right about what he cannot yet do at speed. Nothing in the meeting decides which of those matters most this week, for this player, and nobody in the room is in a position to say so about somebody else's discipline.

So the meeting produces six accurate reports and no decision, and the decision goes back to Friday at six o'clock.

There is a second thing a meeting rarely settles, and it costs more. Does each person know the reason behind what the others are doing, or only that they are doing it? A strength coach can know the physio has restricted a movement without knowing what the restriction is protecting, and so train around it in a way that quietly works against it. A nutritionist can be building for one demand while the training week is built for another. A mental coach can be asking a player to push into discomfort in the same week the medical staff are asking him to hold back. Every one of them is doing good work. The player is receiving four different signals and deciding for himself which one to believe.

A player can only follow one plan. If the staff send different signals, he chooses between them — usually badly, and always alone.

None of this means the disagreement is the problem. It is not. There should be meetings and there should be different views in them, and a staff where everybody agrees immediately is either very lucky or not saying much. The argument is where the thinking happens. What is missing is not consensus. It is somebody with the standing to close it.

That is a harder job than it sounds, because closing it means telling somebody who is right that this week we are going the other way. That takes a person the room respects enough to accept it from, and enough experience across the disciplines to show a specialist that there is more than one defensible route — and that backing down on this player, this week, is not a judgement on their work.

A group can share information. Only a person can decide what it means.

That is why this ends up being one seat rather than a better process. Somebody has to be able to say: this week the physio leads and everyone else supports, and in three weeks that changes. Somebody has to decide how this club develops a player and have it hold across departments, rather than living in whoever happens to be loudest. Somebody has to look up from the daily work — where the game is going, what it will ask of players in three years, which methods have stopped earning their place, and who this staff actually needs next rather than who is available. Nobody carrying a full daily load ever gets to that. It is the first thing that disappears in February.

And the decision has to be made against something. Not the loudest argument and not the most recent article, but how this team intends to play, what this player's role in it actually is, and where the club is trying to be in three years. Without that, the final say is just a preference with a title on it.

One signal

Every person around the player working from the same intention, so he is not choosing between four versions of his own week.

The call

Who is heard, in what order, and who closes it when the reads pull apart — decided against the game plan, not against the loudest argument.

The long view

Where the game is going, what the staff will need, and what this player should be doing four summers from now.

What actually gets built

A way of developing players that belongs to this club.

Somebody has to sit down and write it. Not a philosophy off a shelf, and not a method somebody brings with them from the last place they worked. This club's way of developing this group of players, specific enough that two people reading it would train the same player the same way.

It gets built from three things, and it is worth being exact about them because most clubs use one and assume the rest.

The players you actually have. Not the roster you would like, and not a generic professional. These bodies, these ages, these histories, these contracts running out in these years.

How this team intends to play. If the game plan asks for a certain kind of shift, a certain kind of forecheck, a certain tempo in the third period, then that is a physical demand before it is a tactical one. Performance work that is not built from the game plan is guesswork with good intentions behind it.

And what testing actually says about these players against those demands. Testing that does not feed this is data collection. It fills a folder in June and changes nothing about what anyone does in July.

If your testing does not change a training decision, it is not testing. It is a ritual.

The part clubs get wrong is who is in the room while it is written. This cannot be produced by the performance side and then presented to hockey operations. It has to be built with the sporting director and the head coach in it, arguing, because the sporting director knows who is arriving and leaving and the head coach knows what he is going to ask these players to do. Hand a finished document to a head coach who was not involved in it and he will be polite in September and ignore it by February. Fairly, in my view.

And then the tension that makes the whole thing work. The plan is built to serve how the team plays. The route to it is built around the individual player. One shared standard, different roads to reach it — because a twenty-year-old two years off his frame and a thirty-two-year-old holding one hip together do not get there the same way, even when what the game asks of them is identical.

Team-directed at the top. Player-centred underneath. Clubs tend to manage one of those and lose the other, and both failures look the same from the outside: a group that trains hard and arrives at the games slightly wrong.

Writing it down has one more effect that nobody expects, and it is the uncomfortable one. Almost every club carries practices that survive because nobody has asked about them recently. How camp has always been run. What happens the day after a game. What a young player is told to do in his first summer, by someone who was told the same thing fifteen years ago.

Some of that is real accumulated wisdom and should be protected. Some of it is folklore. The only way to find out which is which is to make somebody say out loud why we do it, and be willing to hear that the answer is because we always have.

And why it cannot be an administrator

The person in that seat has to be able to do most of the work in the room.

This is the part clubs get wrong most often. The seat looks like a management job, so it gets filled like one — someone organised, senior and diplomatic, who runs the meetings and keeps the calendar honest. Six months later nothing has changed, because the person in it cannot tell whether the physio or the strength coach is right, and so cannot decide anything that matters.

To hold this seat you have to be able to sit with the physio and follow the tissue argument. Then sit with the strength coach and follow the loading argument. Then with the nutritionist, the mental coach, the goalie coach, and understand why a goalie's week does not look like anyone else's. Not to do their jobs, and not to correct them in their own field. To understand each of them well enough to translate between them, and well enough that when you ask one of them to give way this week, they can tell you are not guessing.

Translation is most of the work. A physio's read is not automatically actionable for a strength coach. A test result is not automatically a training decision. What the mental coach is seeing is rarely written in a form anybody else uses. Somebody has to turn one specialist's finding into something another can act on by Tuesday without losing what mattered about it. That takes having stood in both rooms.

Specialists do not follow an org chart. They follow somebody who could have done their job.

There is a second reason the depth matters, and it has become more important in the last few years than it used to be. The volume of information reaching a performance staff now is enormous and it moves quickly. Some of it is genuinely useful. A good deal of it is a method that worked once, in one context, presented as a principle. Every member of your staff is being sold something this month.

Somebody has to be able to tell the difference, and there is no shortcut to that. It takes having tried enough things, long enough ago, to remember which ones did not survive contact with a season — while staying open enough to recognise that some of what arrives is better than what you are currently doing. Both halves are necessary. Experience without curiosity becomes a person defending the way they have always worked. Curiosity without experience becomes a club that changes methods every summer and never finds out whether any of them worked.

Knowing a fad from a genuine improvement is a skill, and it is usually the difference between a staff that develops and one that just churns.

Which sometimes means the person in the seat has to challenge the way the club itself has always done things, including the parts nobody has questioned in five years. That is uncomfortable, and it is most of the value.

And that is what standards actually rest on. A club can write down how it works, and most people will keep working the way they always have unless somebody who understands their craft asks them to change it and can explain why. Authority alone gets compliance in September and drift by January. Credibility gets people genuinely working the same way, including when nobody is checking.

Which is also why this seat needs some distance from the departments it holds. Everybody inside that building answers to somebody and has a working relationship to protect. Asking why are we doing it this way, who decided that, and is this still right for the group we have now is not difficult as a question. It is difficult as a position to ask it from.

And in the end there is only one measure, which is worth saying plainly because it is not the measure most performance departments are quietly using. It is not whether the training block was well designed, the rehabilitation textbook-correct, the nutrition protocol current or the mental work well received. Each of those can be excellent and the season can still go badly.

The measure is how many players are available and prepared for the role the game plan gives them. Not what each person did around them.

What it looks like day to day

If the seat is being done well, most weeks you barely notice it.

This is worth saying because the description so far can sound like somebody standing behind people. It should not be. Nobody good works better while being watched, and a staff that needs constant supervision has a hiring problem rather than a structure problem.

The work is heaviest before the season and lightest during it. Set the path, agree the way of working, settle who decides what, and most weeks the room runs itself. The seat becomes visible when something does not add up, when two people are pulling apart, or when a decision needs closing. The rest of the time it is watching, and it is the watching that produces most of the value.

Because the other half of this job is quieter and rarely written into anyone's role. Most staffs are carrying at least one person who is unusually good at something the club is not using. A physio with a genuinely rare eye for movement who is only ever asked to treat. A young strength coach who reads a room better than anyone senior. A skills coach who understands the game two years ahead of the group. Somebody has to notice that and put it where it counts.

And then keep them growing. Not a course somebody picked from a brochure in July, but the specific thing this person needs next, at the point they need it — time with somebody further down the same road, a placement, a problem they have not solved before. Deciding what each person should learn this year is part of the job, in the same way that deciding what each player should build this summer is.

And then they teach it back. Whoever learns something new presents it to the group, in plain language, and answers questions about it.

That last step is the one clubs skip, and it is the one that matters most. It is how a room stops being six specialists who tolerate each other and becomes a staff that understands what the others are doing and why. It is also the only way the knowledge ends up belonging to the club rather than to whoever happens to hold the contract.

So back to Toronto

Clubs here will do this. The shape will just look different.

I do not think this is an NHL-only story, and I do not think European clubs will decline to move. Several are already partway there, some with the seat properly filled. What will differ is the shape. Our clubs are smaller and our staffs are smaller, and a vice-president with a department of five underneath him would create as much distance as it closes.

So it will not be a copy. It will be a person with the mandate, working across a staff of six or eight rather than sitting above a department of fifteen. Fewer layers, more contact, and probably less of a permanent executive role than a job somebody holds while it is built and then hands on.

Which means the question was never whether we can afford Toronto's structure. It is whether anyone in your building is actually given the time, the standing and the mandate to do the work — and whether what they build belongs to the club afterwards, or leaves with them when they go.

That last part is worth sitting with. If the way your club works with players would walk out of the door with your head of medical, then the club never owned it. It was on loan.

This is also the difference between a club that improves when it hires well and a club that leads for a decade. The second kind has good people working in the same direction, with one agreed way of working that the club owns, and one person whose job is that it stays that way. The first kind has good people with different opinions, each of them right inside their own frame, and nobody to push, challenge or decide.

If you are the person who would have to create it

Call it whatever fits your club. The title is the least important decision here.

Head of performance and health. Performance director. Toronto went with vice-president. It makes very little difference what appears on the org chart, and I would not spend a meeting on it. The choice that decides whether this works is the person, and after that three conditions.

The person has to have done enough of the work, in enough of the rooms, to be believed by the people they are asking to change — and enough distance from those people to ask the questions nobody inside can. Those two requirements pull against each other, which is why the seat is hard to fill and why it so often gets filled with somebody who has only one of them.

Then the conditions, and they are the part clubs skip.

It has to be somebody's actual job rather than an addition to a full one. Given as an extra, it is genuinely done for two months and then quietly abandoned when the season gets heavy, which is worse than not starting because everyone now believes it is handled.

The mandate has to be written down. What this person decides, what you decide, and what happens when you disagree. Not because anyone will read the document, but because writing it forces the conversation while nothing is at stake. I learned that one the expensive way: I had the responsibility and no agreed authority, and the difference between those two only becomes visible on the day you need it.

And you have to back it in February. That is the only test that counts. Everything holds in September.

One more thing, since it is usually the first objection. I would be careful about treating this as a cost question, because a club is already paying for the alternative. You pay an injured player exactly what you pay an available one. You pay for the summer that got wasted, the signing who did not develop, the stretch where your best group was never on the ice together at the same time. None of those appear as a line in a budget, which is precisely why they are easy to keep paying.

Against that, one person is a small number, and it is one of the few numbers on that list you can actually decide about. I am not going to put a figure on the return, because anyone who does is guessing. But the direction is not complicated: more players available, more nights, prepared for the roles the game plan gives them.

If you cannot give it those three things yet, I would rather you did not start. A half-created seat teaches the staff that the club is not serious, and that lesson is difficult to unteach.

Where to start

Not with a review. With ten minutes.

I do not have a tidy conclusion. I have spent the last few years thinking about very little else, partly because I did the job for seven seasons before it had a name, and made most of these mistakes myself.

If you want to know where your own club stands, do not commission an audit. Ask your physio and your strength coach separately how this club builds a player. Do not warn them. Do not do it together. Then see whether you get the same answer twice.

You will not need anyone to interpret the result for you.

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