Make better decisions.
Follow them through.
Six months of practical support for performance practitioners and club staff, built around the work you do every day.
Bring your testing, training plans, rehab coordination or leadership questions. We’ll examine the decisions, work through what needs to change and follow up on how it works in practice.
Let’s talk about your workIndividual or club-funded. Online, with on-site work by agreement.
I accept new mentoring participants only when I am not committed full-time to a team or club. One club per league at a time.
What would help you do it better?
You may have a testing process that produces plenty of numbers but little direction. A player’s training and rehab may need to connect more closely. Or you may be leading capable staff and finding it difficult to turn everyone’s input into a decision.
We start with what you are seeing, the responsibilities you hold and the resources you have. We agree a few priorities and work on them together.
For your own practice
For S&C coaches, performance leads and other practitioners who want an experienced person to examine their work with them. You can join independently or with funding from your club.
Bring the reasoning behind your decisions, including what you are unsure about. We’ll look at what the information supports, what needs testing and what you should follow up.
For staff working together
For a club that wants its lead and specialists to develop a clearer way of working together. Up to three named staff take part in shared sessions.
We work on shared priorities: how testing informs the player’s plan, how training and rehab connect, and how the staff explains decisions and hands over information.
A clear plan. Regular conversations. Work between them.
We meet online twice a month for 60 minutes. The opening session, midpoint review and final review are part of those 12 sessions.
- Start with your situation. In our opening session, we agree the priorities, responsibilities and a short development plan.
- Bring the work into the sessions. We examine relevant examples, challenge assumptions and agree what you will try or change.
- Apply it and bring back what happened. You carry out the work in your setting. We review the response and adjust the next step.
- Review progress. Halfway through, we check the direction. In the final session, we review what has changed and set out what to keep developing.
I ask you to come prepared, be open about uncertainty and make time to carry out the actions we agree. For a staff group, one nominated contact coordinates questions and material.
An example of what we might work through
Illustrative example—not a client case or a promised result.
The starting point: your staff tests players regularly, but the results rarely change the training plan.
What we examine: which decisions the tests are intended to inform, the player’s current needs and what the hockey role requires.
The practical work: take one anonymized player example, select a priority and connect the relevant findings to a training decision the staff can explain. Agree who carries it out and when to review it.
What you bring back: how the plan was delivered, how the player responded, what remains uncertain and whether the approach needs adjusting.
What support is included between sessions?
Up to four focused email requests per month, each about one question or case. One brief clarification on my answer is included. For a staff group, this allowance is shared.
I normally respond within two business days. We agree any planned periods of unavailability in advance. If a question needs a fuller discussion, we bring it into a scheduled session. Unused requests do not carry over.
This is scheduled professional development, not an urgent player-care or match-clearance service.
What can I send for review?
One agreed item each month: for example, a testing protocol, training plan, player-card template or handover process. We choose the item around your priorities and agree its scope before you send it.
The allowance covers up to 30 minutes of review for individual mentoring, or 60 minutes for a staff group. Larger reviews are discussed and priced separately before any additional work begins.
Use anonymized examples and share only what we need for the discussion. Please do not email identifiable player health information.
Can we work together at the club?
Yes, when observing training, rehab or the staff’s daily work would help. We can agree a hybrid arrangement with time at your club.
On-site work is quoted separately, including preparation, time at the club, travel time, travel and accommodation. We agree the complete cost and whether the visit replaces an online session or adds to the program before booking.
The commitment and the fee.
Both options follow the same six-month structure. Staff sessions focus on the club’s shared priorities; they are not three separate individual programs.
Prices shown in EUR. Fixed program fees, not live exchange rates.
Individual mentoring
One practitioner, privately or club-funded.
€3,375
Including 25% Swedish VAT
Fee excluding VAT: €2,700.
Six installments of €562.50, including VAT.
- Twelve 60-minute online sessions
- A shared development plan and progress reviews
- Four focused email requests per month
- One agreed material review per month, up to 30 minutes
Club staff mentoring
Up to three named staff from one club.
€6,075
Including 25% Swedish VAT
Fee excluding VAT: €4,860.
Six installments of €1,012.50, including VAT.
- Twelve shared 60-minute online sessions
- A shared development plan and progress reviews
- Four focused email requests per month, shared by the group
- One agreed material review per month, up to 60 minutes
The main prices include 25% Swedish VAT; the fee excluding VAT is shown beneath each total. For customers outside Sweden, tax treatment may differ according to your location and whether you are buying privately or for an organization. We confirm the applicable tax, total payable, payment schedule and terms in writing before you commit. Choosing a currency does not determine your tax treatment. Installments cover a six-month engagement, not a rolling monthly subscription. On-site work is additional.
How does currency pricing work?
Choose SEK, EUR or USD. Each currency has a fixed program fee, rather than a live exchange-rate conversion. Once we agree your fee and invoicing currency, they stay the same throughout your six-month program.
Individual, including 25% Swedish VAT: SEK 37,500 / €3,375 / US$3,750. Six installments of SEK 6,250 / €562.50 / US$625. Fees excluding VAT: SEK 30,000 / €2,700 / US$3,000.
Club staff, including 25% Swedish VAT: SEK 67,500 / €6,075 / US$6,750. Six installments of SEK 11,250 / €1,012.50 / US$1,125. Fees excluding VAT: SEK 54,000 / €4,860 / US$5,400.
We confirm the appropriate tax treatment for overseas customers before you commit. Your bank or payment provider may apply currency-conversion or transfer charges.
Rescheduling, the first-month review and changes in commitment
Rescheduling. Please give at least 48 hours’ notice. With less notice, the session normally counts as used, with reasonable exceptions for illness or unexpected team duties. If I cancel, we reschedule at no additional charge.
First-month review. We review the fit before month two. Either of us can end the program at that point without further charges, with any payments for later months refunded. The review date is agreed at the start. If we continue, the remaining five months form part of the agreed six-month commitment, subject to your applicable legal rights.
If I accept a full-time club role. I’ll discuss the implications with you promptly. An existing program can continue where the club agrees, there is no conflict of interest and I can maintain the support we agreed. I do not start new mentoring programs while committed full-time to a club.
If the appointment creates a conflict, including work with another club in your league, or prevents me from delivering the agreed support, we’ll arrange an orderly end. I’ll refund prepaid fees for undelivered work and cancel remaining charges. I will not transfer your mentoring to someone else without your agreement.
Before starting, our written agreement sets out the dates, payment schedule and how any partially delivered month is accounted for. An inquiry does not enroll you or create a payment obligation. These arrangements do not limit any statutory consumer rights, including withdrawal rights where applicable.
What if we need a different arrangement?
The six-month program is the standard starting point. If your situation calls for a different duration or scope, we can discuss it before agreeing the work.
Support for the people doing the work.
I bring seven seasons as Head of Performance and Medical at Brynäs IF, alongside work with professional hockey players and clubs dating back to 2008. We use that experience to examine your work and develop how you approach it.
In mentoring, you and your club retain responsibility for daily decisions and delivery. Medical decisions remain with the responsible clinicians, and the head coach retains coaching and selection responsibilities within medical restrictions.
If you need me to lead the operation, we discuss a separate assignment with the authority and responsibility that requires. See the three ways we can work together.
I only take on work I believe I can contribute to. We need an honest picture of the situation and a willingness to follow through. If I don’t think this is the right fit, I’ll say so.
What would you like to work on?
Tell me about your role, what you are seeing and where you would value support. Let me know whether you are asking for yourself or your club’s staff. Please include the club or team name, league and your role. If you work with more than one team, include each affiliation; if you are independent, simply say so.
Availability and competing commitments. I accept new mentoring participants only when I am not committed full-time to a team or club, and I work with only one club in any league at a time. Before we agree to start, we check my availability for the six-month period and any potential conflicts, including your club affiliation if you are joining individually.
I check affiliations before accepting an engagement so I can protect existing commitments and avoid competing interests. If I cannot take on the work, I’ll explain that respectfully, without disclosing another client’s confidential information.
There is no charge for the first conversation. We use it to understand the need and whether working together makes sense. Scope, fees and terms are agreed before the program starts.
Discuss mentoringcoachmagnus@gmail.com · You can also use the contact form. Please leave player-identifying information out of your inquiry.