What I Do
I build winning cultures by design. With 30 years coaching champions—from grassroots players to Olympians—I help teams unite around systems that drive lasting success.
Why It Matters
Teams only win when everyone is aligned. Siloed departments waste talent and stall progress. As a GM or Sport Director, your goals need unified collaboration behind them to turn potential into championships.
How We Deliver
We partner with leaders, coaches, directors, and performance experts who guide and unite your organization, breaking down silos to move as one. We design adaptive, human-centric, and data-driven systems to maximize gains and build trust all season long.
Together, we build teams that performs consistently and cultures that endure—setting YOUR team apart.
Start Building Your Winning Culture →A Tailored Performance System – Your Competitive Edge
We need to understand that no two teams or players are the same. What sets my approach apart is the commitment to building personalized, vision-aligned performance systems designed specifically for your team’s goals and players at hand.
Unlike generic training programs and systems, my approach connects the 'X and O’s' of hockey tactics with state-of-the-art performance science, crafting a unique system that grows with your team. This is deeper collaboration, requiring work and mutual commitment to build an organizational structure that fully supports the players and understands our method.
Key Performance Indicators (KPIs) differ from team to team and player to player. Each program is customized, fluid, and evolves based on your current staff, resources, and culture. We emphasize building teams, not just training athletes, by aligning coaching, medical, nutrition, and leadership in a cohesive system.
This approach becomes your 'hidden power'—a confidential competitive advantage. Just like guarding playbooks on the ice, your personalized performance system stays exclusive to your team, ensuring you maintain the edge over rivals.
Working togheter with me means gaining a trusted partner who respects your confidentiality and is dedicated to helping you perform at your absolute best—every game, every season.
That’s why there is only one exclusive spot available per league.
Cutting-Edge Expertise, Trusted by Pros
30+ years shaping champions, trusted by elite athletes worldwide.
Game-Changing Empowerment
Turning your weaknes into strengths, and your strengths to game-changing advantages.
Holistic Athlete-Centric Development
Forward-thinking training covering skills, fitness, nutrition, and mental agility.
Proven Innovation, Proven Results
Trailblazing success stories, setting new standards in performance excellence.
My Commitment to Your Success
Clear, honest communication reduces injury risk and keeps your roster ready to perform. We build strong connections between physical, medical, and coaching teams to maximize player development and availability.
An engaged staff drives higher performance and delivers better results day in and day out. Through proven systems and structured pathways from academy to pro, we develop young talent and sustain success season after season.
Together, we create aligned, winning cultures that move the needle and elevate every part of your organization.
Start Building Your Winning Culture →How We Accelerate Your Performance and Build Winning Organizations
You’re not just training harder—you’re training smarter. Together, we'll build a tailored strategy that unlocks your peak potential using the latest in science, data, and proven performance methods. I’ll guide you every step of the way.
It’s time to lead your journey, outwork your competition, and dominate your sport. Are you ready to rise?
Are You Ready To Take
A Giant Leap In Performance?
Feeling stuck in your training? Want to tap into elite-level strategies that help champions break barriers?
I Have 30+ years' experience transforming athletes—from grassroots to Olympic medalists—with science-backed, personalized coaching.
This is your moment to outwork, outperform, and outlast rivals with a proven, tailored approach.
Spots are limited due to high demand. Take the first step toward elite performance.
Thrive
Testimonials
Trusted By Elite Athletes and Coaches.
Ryan Gunderson
HC Fribourg-Gottéron
Magnus is an outstanding sports performance coach...
Kevin Clark
Düsseldorfer EG
He is one of the most knowledgeable strength and conditioning coaches I have had the privilege of working with...
Joacim Eriksson
Schwenninger Wild Wings
I highly recommend him...
Jonathan Sigalet
Hockey Development Coach | Retired Professional Hockey Player
Any team or organization would be lucky to have Magnus...
Johan Stark
General Secretary Swedish Ice Hockey Association
Magnus always push himself to further his knowledge to evolve himself and the players...
Tommy Jonsson
Head Coach | Swedish Champion with Brynäs IF
His knowledge and innovative ability create great results for his athletes...
Nick Johnsson
Registered Provisional Psychologist | Retired Professional Hockey Player
Best guy around! Very personable and knowledgeable!
Marc-Anthony Zanetti
Bachelor of Business Administration | Retired Professional Hockey Player
Magnus is truly one of the best trainers in the game and any team would be lucky to have him.
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Take the First Step – Book Your Free Consultation Today
You’re ready to reach new heights. Whether you're an athlete chasing breakthrough performance or a leader driving your team forward, this free consultation is your starting point. Together, we’ll uncover your greatest opportunities and map your path to success.
Don't settle for less than excellence. Partner with me, and start elevating your game today.
Magnus Ågren
Hockey/Sports Performance Specialist